NEWS


On October 26, the Central Fashion Store of Lubyanka hosted the Main Fashion Show of this fall as a part of the “Fashion Center for Children's Day”.

Choupette once again took part in the seasonal show of the Main Atrium under the slogan “When fashion is not a toy”.
Guests of the event were able to enjoy the catwalk, the musical and theatrical program “Loco Motive” with dances, music from the groups “Fidget” and “Fly Music”.

Choupette demonstrated on the catwalk a new collection of luxurious dresses for celebrations from the collection "Ceremony", which will be available in early November. And also there were several images from the fashion collections of this season, which are already able in all Choupette stores.

All the outfits demonstrated at the show, guests can purchase in the Choupette store on the 3rd floor of the DTM! Be trending with Choupette!

Moscow fashion week, traditionally held in Gostiny Dvor, has become one of the largest annual events for representatives of the fashion world. The creative tandem of Choupette and the "Topsecretkids" modeling Agency is once again making a joint show as part of this significant event.

This season, the show called "Russian brands for kids" was held in the "Street fashion" style and young models demonstrated images from the autumn-winter 19/20 collections , which were selected by stylists based on the latest trends in street fashion! Fashion week is traditionally the main event for the participants of the show - young models who get a chance to prove themselves on the main catwalk of the country. The show was attended by many famous Russian bloggers, journalists, stylists, buyers and stars of Russian show business.

"We have been cooperating with the modeling Agency "TopSecretKids" for a long time, they are real professionals in organizing shows and preparing flawless models, the youngest of whom are only 5 years old! The images shown on the catwalk are already selling in all Choupette stores, this is what distinguishes this show from the previous ones, where we show the collections of the next seasons. The guests were very happy, because they had the opportunity to immediately purchase their favorite items, " says Maryam Shanshaeva, PR Director of TM Choupette.

Choupette received a lot of rave reviews and positive ratings, both from the guests of the show and from social network followers. Very soon Choupette will present a new collection of Special Occasion dresses and suits, which will be available at the end of October 2019.

The children's fashion exhibition CJF, traditionally held in Moscow twice a year, is one of the most important events for each representative of the children's retail market, both for Russian representatives and for international ones.

The Choupette brand, as always, takes part in this event and presented its new fashion collections of the FW 2019 season, outerwear, special occasion dresses, shoes and accessories to the guests of the exhibition.

Choupette won a trendsetter title in children's fashion at the top Russian TV channels, such as "channel One", "World Fashion Channel" , "Detskiy TV" and many others. This time one of the guests at the CJF exhibition was the "Detskiy" TV channel shooting a material about this seasons trends, based on the new Choupette collections FW 19/20. The images were demonstrated by the young model and face of the brand Maria Alexandrova and she also told her impressions on the collection to the channel.
"I love fashion and to feel in the spotlight , but at the same time i need the clothes in my wardrobe to be comfortable. In Choupette I can find everything that allows me to always be in trend and feel comfortable!"- comments Maria Alexandrova.

The brand is growing and expanding every year and right before the exhibition started a contract was signed between Choupette and a representative of the fashion industry in Qatar. The company is actively engaged in the promotion and development of its franchise program, with the help of a unique pilot project aimed at helping to manage the stores of its franchisees, with the help of leading experts of the fashion industry and business consultants.

The Russian brand of children's clothing Choupette has signed a cooperation agreement with Qatar. A three-year program was developed with a partner to develop brand promoting and selling channels - from online platforms and representation in multi-brand department stores to single-brand corners and stores.

“The development of Choupette in Qatar seems very promising to us,” comments Fadi Muaket, a partner in Qatar, - this brand occupies a unique niche in the price field. Moreover, we do not see a competitor in design in our market. We don't have products with such design and price in Qatar. Therefore, we really hope that we will not only implement our development plans, but also do it as soon as possible. We are very pleased that today we signed an agreement with brand Choupette and began our official cooperation. "