NEWS


The brand took 5th position in the ranking of the TOP 500 franchises, prepared by the Analytical Department of the portal BEBOSS. Choupette was ahead of brands such as TOM TAILOR, Вefree, INCANTO and Stilnyashka.

Each company, developing under the franchising system, was evaluated according to 27 criteria, passed the test of legal purity and effectiveness of the sales Department by the method of "mystery shopper".

Today the brand chain Choupette has more than 100 stores. The company is actively developing its own franchise program. The franchisee becomes a part of the time-tested and market-tested system, getting a ready-made concept and products, which in just a decade managed to gain a leading position in the market.

From June 25 to 30 on the territory of the military-Patriotic Park of culture and recreation of the Armed Forces of the Russian Federation "Patriot" was held the international military-technical Forum "Army-2019".

As part of this important event at the stand of JSC "Voentorg" fashion shows were held, guests were able to get acquainted with the Choupette collection for the brand "Army of Russia" season autumn-winter 2019-2020, which will appear in "Army of Russia" and Choupette stores in September.

A Choupette fashion show was held under the warm ocean breeze of the Cote d'azur Sunny South of France.

Project International Festival de la Mode et des Arts took place on
June 25 in Provence (Frejus), with the support of the Russian Embassy in France, the French Cultural Association "Dreams of Childhood" (ACRE), the city hall of the city of Frejus. The event was held at the unique site of Villa de Aureline with the participation of Russian models from the fashion theater "Persona models" and young models from France.

Images of the current year and the ceremonial collections of Choupette were presented on the podium .Guests came from all over Europe to become part of this event, to spend an unforgettable summer evening surrounded by true connoisseurs of fashion.

The fashion show gave positive emotions and warm feedback from the organizers and guests of the evening. "It is safe to say that Choupette won the hearts of fashion lovers in France", - shared his impression mayor of Frejus Monsieur William Orey.

This summer, Choupette conquers Pitti Bimbo with the premiere presentation of the new spring-summer 2020 season collections , which were exclusively presented to the press, buyers and guests of the exhibition.

The Pitti Bimbo exhibition was held in Florence, Fortezza da Basso, from June 20 to 22, 2019. Pitti Immagine Bimbo is the main modern source of all children's fashion innovations: from innovative projects and research to the latest ideas from global brands. The main innovation of the exhibition was the children's laboratory, in the KidzFIZZ section, where Choupette's booth was located.

Incredible impressions remain after being in the pavilions, which are filled with so much art and creativity. Initially, the exhibition was created to attract customers, exchange experiences and conclude contracts, but now it has grown into something more. Here, in addition to contracts, participants get incredible impressions of the atmosphere and organization itself, here the mood and fashion is the main thing.

“Fashion is always in motion, and we are trying to keep up. Each released collection was created based on the latest trends of the season. Choupette has its own unique style and trends, which the brand is always faithful to - convenience, quality and beauty - shared its impressions Anastasia Vasilkova, development director of TM Choupette, - Our main task is to create such clothes in which every child felt most comfortable in her while standing out, showing their uniqueness. Today, children grow up much faster, and everyone is beginning to understand fashion. It can be said that it is not the parents who select the clothes for the children, but the children themselves make their choice. Our task is to inculcate good taste from an early age, and to be in trend with Choupette. ”

This season's event was attended by 4000 buyers and fashion experts from around the world. A total of 10,000 guests could feel the atmosphere and enjoy the collected talents. And presented their new collections of more than 500 top brands.